Bobbito Garcia

Known for DirectingBorn 1967-09-25 (age 58)New York City, New York, USA

NYC native Bobbito García is a freelance creative who has put an indelible footprint on multiple urban movements. During the 1990s, the legendary air personality was one-half of the “Stretch and Bobbito” program on WKCR. The duo introduced the world to an unsigned Nas, Biggie, and Wu-Tang, as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their platform exceed 300 million. In 1998, the Source Magazine voted them as “The Best Hip Hop Radio Show of All Time.“ As the progenitor of sneaker journalism, García penned his landmark Source article “Confessions of a Sneaker Addict” in 1990, then in 2003 became the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 (Testify Books). In 2005, ESPN’s “It’s The Shoes” series, hosted by Bobbito, became the first show on the subject in broadcasting history. A former professional basketball player in Puerto Rico, García performed in the ground breaking Nike “Freestyle” commercial. In 2007, the brand released seven co-designed Air Force 1 sneakers bearing his name. The voice of EA Sports’ popular NBA Street video game is also a world-renowned DJ, who has spun World, Soul and Jazz music at Lincoln Center, Central Park SummerStage, and the Smithsonian (DC).Read more

Movies & web series

Stretch and Bobbito: Radio That Changed Lives

Adult Rappers

All the Streets Are Silent: The Convergence of Hip Hop and Skateboarding (1987-1997)

Just for Kicks

Freestyle: The Art of Rhyme

Copyright Criminals

On the Road with Judas

Doin' It in the Park: Pick-Up Basketball, NYC

Jamel Shabazz Street Photographer

Sneaks

Gunnin' for That #1 Spot

A Genius Leaves the Hood: The Unauthorized Story of Jay Z

Prison Song

Vice Versa

Big Chips

Rock Rubber 45s

It's the Shoes